Linking to the first page of a paginated series
Suppose you have a paginated series of information then instead of linking to the first page of the content, use rel=canonical from component pages to a single-page version of the article, or use rel=”prev” and rel=”next” pagination markup.
This is shown in the images given below:-
Absolute Vs Relative Urls
While specifying url in the link element, you may specify either an absolute url or a relative url but the mistake happens when absolute url is specified as incorrect relative url.
In the example above, the url "example.com/cupcake.html" should have been specified as "http://www.example.com/cupcake.html"
Multiple Declarations of rel=canonical
Another mistake that the webmasters often make is by declaring rel=canonical multiple times in the same web page. This confuses the search engines and ultimately the search engines ignores the codes altogether.
Hence, it is better to review the source code to make sure there is only a single declaration of rel=canonical link element.
Main Category Pages Linking to Featured Pages
If your site is divided into category and subcategory or featured pages then do not make the mistake of providing a rel=canonical element specifying the subcategory page from the main category page. Many webmasters make the mistake of using the link=canonical tag to link to the featured category pages from the main category page and unknowingly deindex the main category page from the search engine results.
rel=canonical element in the body instead of head
Incorrect configuration of the rel=canonical element in the body of the web page instead of the head section may lead to the disregard of this element by the search engines.