The figure below displays the channels of conversions which includes organic search, direct traffic, referral traffic, email marketing and traffic from social networks.
|Multi Channel Conversion Visualizer|
Anatomy of a Conversion PathThe conversion path is divided into 3 interactions which are given as follows:-
First interaction- Happens when the visitor first finds a reference to your website. This is the first traffic source.
Assisted interactions- Can be a single or multiple interactions that comes in between the first interaction and the last interaction.
Last interaction- Happens just before the actual conversion.
Path Length- The total number of interactions which includes first interaction,assisted interaction and last interaction.
Time Lag- Counts the total number of days for all the interactions to happen in order to have a successful conversion.
Here is a video that will help you understand the concept of Multi Channel Funnels in Google Analytics in a more detailed manner:-